Customer Relationship Management (CRM) is a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. It uses technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

With sm@rt btl CRM's expertise and tools you can find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

sm@rt btl uses the most effective and current methods to address your needs, define the scope of platforms, assure information security and data generation.

DIRECTACTICS – The Data Engine©

DIRECTACTICS BRINGS UNIQUE DATA ASSETS; TRADITIONAL, DIRECT RESPONSE AND ONLINE MEDIA; AND CREATIVE COMMUNICATIONS TO EVERY CUSTOMER/RESPONDER INTERACTION.
THE DATABASE
sm@rt btl's DIRECTACTICS Data Engine© for the U.S. has a database of 237 million individuals with over 3,000 fields associated (not always populated) with each record. Millions of prospects can be postal mailed; contacted by phone (not listed on the Do Not Call (DNC) file); or e-mailable. And we possess and update other data which we use to model and predict likelihood to purchase or ways to stimulate trial and use based on proven analytic techniques.
 
THE NETWORK
Our web publishing affiliates (whose sites number in the thousands) can access a high percentage of these prospects. Our DRTV, print and remnant media partners can test, deliver and roll-out a volume of messages that would stimulate awareness and potentially buy a product or service and/or enroll/registrate online or via other registration options.
 
THE DATA FEED MECHANISM
Response to multi-media initiatives comes through many channels which can deliver anything from a brand reminder to a comprehensive and interactive customer satisfaction survey, all of which result in meaningful consumer engagement.
These interactions may lead to product trial; should trigger consideration for switching; prompt enrollment in a CRM program; or generate a qualified lead, even a purchasing decision. In every case, a marketer and consumer will gain insights into their prospect’s reason for purchase or response. Modeling and analysis will further subsequent engagements, enabling more purposeful and better outcomes.
DIRECTACTICS seeks to empower the marketer and consumer with targeted messaging, personalized offers and responses, and creative communications from the first impression to management of the fulfillment process in a continuity marketing relationship – in traditional or digital formats.
No matter the vertical, product or service, our tools and experience can be deployed on your behalf. That’s not a promise; it is in our communications DNA.
DIRECTATICS
Powered by Applied Media Intelligence, one the most innovative data experts in the U.S..

Data Warehouse (DW) is a system used in an organization to collect data, most of which are transactional data, such as purchase records, etc., from one or more transactional data sources that's aggregated into a central data location.

With sm@rt btl data you can report data to key users in your organization. This system generally consists of an Extract, Transform and Load (ETL) process in database usage and warehousing that involves:

Extracting data from internal and external sources

Transforming data to fit operational needs (which can include quality levels)

Loading it into the end target (database or data warehouse)

With sm@rt btl's ETL Database and Reporting tools you'll be able to warehouse, process and store large amounts of information. We provide storage space on our robust servers, as well as tech support to design, service, customize, tune up, replicate and migrate your critical information.

We're certified by Microsoft Corporation and Oracle as database design and data managers, so you can feel confident that your database is accessible and secure.

You can leverage sm@rt btl Reporting Services (RS) to significantly enhance performance and responsiveness for targeted end users. Our RS will be designed to work with your existing security model with minimal if any customization needed.

It also works with existing user, group and record level security, and can be exported to a variety of formats — including Excel, Word, RTF, PDF, OpenOffice, XML, Embedded and Bulk CSV for large data dumps/exports. Users can get whichever format they need from the same report.

We offer Reporting Services on demand, which allows the creation of reports, graphics, and data that’s accessible by the company either on demand or by periodic scheduling. And you can depend on our programming, utilization and monitoring capabilities. This gives you full opportunity for the automation of important tasks that are critical for decision making in your company

With sm@rt btl Business Intelligence (BI) tools you can upload or synchronize data from spreadsheets, web or traditional applications. You can also build powerful reports and dashboards in minutes with easy drag-and-drop interfaces. This allows you to share reports and dashboards with key performance indicators.

And sm@rt btl Business Intelligence can also analyze your data quickly and effectively, so you can generate insights and share them with your management teams instantly. It will help you find customer behavior and detect potential CRM problems you which can be diagnose and fix quickly.

Our sm@rt btl BI professionals have deep experience in working with intelligence gathering and analytical platforms that can help you retain your customer base, identify new customers and stay ahead of the competition.

Research can be a time consuming and sometimes tedious task, but with sm@rt btl Research expertise and tools you make it easier for yourself. Our goal is to help supplement and improve your research needs by optimizing valuable internal and external resources for your company.

Our tools can connect you to your primary consumers and elicit their point of view about the products they buy, the services they use, the Web sites they visit and more.

sm@rt btl research strategies are deep and include demographics, psychographics and behavioral data. We use data collection forms, telemarketing campaigns and interviews, as well as online surveys. This generates updated and reliable information that will allow you to manage strategic segmentation and classification of your customers.